Independent Artist Survey Aspirations That Will Reshape an Industry

The 20,000 Foot View:  This report presents the findings of MIDiA’s 2019 independent artist survey.

Key Insights

• Independent artists            drive a different future: just            a traditional label deal,            want            label services deal and            want            remain independent
• Independent artists            established in their own right:            have an average annual income                       and            million streams
• Independence is            mindset:            of independent artists want            retain creative and commercial control            their careers, while            want to            their rights
• The ability            market their music and find            audience is the top decision            for artists when choosing a            or distributor 
• Marketing and            and repertoire (A&R) team capabilities            the most important factors for            when choosing a label services           
• Independent artists            both the present and the            they are a scale opportunity            their own right and also            the future of label artists
• Labels –            incumbent and insurgent – will            to embrace non-traditional deals at            to meet the demands of            next generation of artists

Companies and brands mentioned in this report:  AWAL, BMG Music Rights, CD Baby, Kobalt, Tunecore, Amuse