Independent Artist Survey Aspirations That Will Reshape an Industry
Report by
Mark Mulligan
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The 20,000 Foot View: This report presents the findings of MIDiA’s 2019 independent artist survey.
Key Insights
- Independent artists drive a different future: just a traditional label deal, want label services deal and want remain independent
- Independent artists established in their own right: have an average annual income and million streams
- Independence is mindset: of independent artists want retain creative and commercial control their careers, while want to their rights
- The ability market their music and find audience is the top decision for artists when choosing a or distributor
- Marketing and and repertoire (A&R) team capabilities the most important factors for when choosing a label services
- Independent artists both the present and the they are a scale opportunity their own right and also the future of label artists
- Labels – incumbent and insurgent – will to embrace non-traditional deals at to meet the demands of next generation of artists
Companies and brands mentioned in this report: AWAL, BMG Music Rights, CD Baby, Kobalt, Tunecore, Amuse