Reports Music

Independent Artist Survey Aspirations That Will Reshape an Industry

Report by Mark Mulligan
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The 20,000 Foot View:  This report presents the findings of MIDiA’s 2019 independent artist survey.

Key Insights

  • Independent artists            drive a different future: just            a traditional label deal,            want            label services deal and            want            remain independent
  • Independent artists            established in their own right:            have an average annual income                       and            million streams
  • Independence is            mindset:            of independent artists want            retain creative and commercial control            their careers, while            want to            their rights
  • The ability            market their music and find            audience is the top decision            for artists when choosing a            or distributor 
  • Marketing and            and repertoire (A&R) team capabilities            the most important factors for            when choosing a label services           
  • Independent artists            both the present and the            they are a scale opportunity            their own right and also            the future of label artists
  • Labels –            incumbent and insurgent – will            to embrace non-traditional deals at            to meet the demands of            next generation of artists

Companies and brands mentioned in this report:  AWAL, BMG Music Rights, CD Baby, Kobalt, Tunecore, Amuse

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