YouTube is paving a new music discovery pathway — will it work?
Song discovery ideally kicks off a fandom journey for the consumer, who then goes on to learn about the artist, stream their wider catalogue, become a fan, and buy merchandise and concert tickets. But,...
Get access to this case study
Already a MIDiA client? Login here to view this case study.
New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.