Taylor Swift’s Midnights playbook for sustaining superstardom
Case study by
Tatiana Cirisano
![Cover image for Taylor Swift’s Midnights playbook for sustaining superstardom](https://www.midiaresearch.com/storage/uploads/reports/596/cover_image-1669747424.png)
As an artist whose rise to prominence coincided with the rise of streaming, Taylor Swift was able to build a massive listener base in less congested times, benefitting from all the democratising impacts...
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