Artiphon’s Minibeats brings social music creation to Snapchat
In 2021, instrument maker Artiphon launched the Orbacam social video app, where users could shoot video, create music for it, and add perfectly synced video effects. Originally meant as a companion to the company’s Orba handheld beatmaker, the app simply placed a digital version of the Orba over a TikTok-like interface.
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