Tag: Streaming

Music Subscriber Market Shares H1 2019

Posted on 5th December, 2019 by Mark Mulligan in Amazon Music, Apple Music, Deezer, Google, MelOn, Midia Market Shares, Music Market Shares, Music Subscriber Market Shares, Pandora, Spotify, Streaming, Streaming Music Market Shares, Tencent, Tencent Music Entertainment and Youtube Music

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end…

Read more

Seven Developments in Recorded Music in the 2010s (and the Songs that Defined them)

Posted on 6th November, 2019 by Zach Fuller in Cardi B, Cultural Insight, Drake, Hip-hop, Innovation, Music Charts, Music Product Strategy, Music Streaming, Music Streaming Strategy, Post-genre, Recorded Music, Streaming and The Weeknd

Decade retrospectives are almost doomed to fail. Assess the 60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When…

Read more

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Posted on 6th November, 2019 by Amanda Stears in Apple Tv, BAMBU, BET+, Binge Watch, Cinedigm, CONtv, Jason Momoa, Jennifer Aniston, Linear Tv, Netflix, Niche Services, Short Form Content, Short Form Video, Streaming, Tiktok, Tyler Perry Studioes, Viacom, VIacom Media Networks and VOD

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture…

Read more

NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

Read more

The NFL and Pizza Hut: Future-Proofing with E-Sports

Posted on 18th October, 2019 by Alistair Taylor in Ad Responsiveness, Addressable Audience, Advert Experimentation, Advertising, Amazon Prime Video, American Football, Brand, Brand Sponsor, Broadcast, EA Sports, ESports, Fan Base, FIFA, Fortnite, Forza, Future Proof, Gaming, Jersey Sponsorship, Linear Advertisers, Madden NFL, Madden NFL 20 Classic, Mixer, Naming Rights, NBA 2K, Pay Tv, Paywalls, Pizza Hut, Product Placement, Revenue Diversification, Rights Holders, Rights Valuations, ROI, SportsPro Media, Streaming, Subscription Video On Demand, Svod, Tencent, TNF, Twitch, Viewership, Virtual Naming Rights, Vloggers, Vr, Watching Sports and Youtube

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it…

Read more