Tag: midia event

The Artist Marketing Playbook Needs Rewriting

Posted on 5th July, 2019 by Mark Mulligan in Artist Marketing, Artist Streams, Artists, Catalogue Artists, Emerging Artists, Fandom, Frontline Artists, Label Marketing, Label Marketing Strategy, Labels, Marketing Strategy, Midia Event, MIDiA Research, Monetizing Fandom and Superstar Artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via…

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

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Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event

Posted on 26th June, 2018 by Dara Jegede in Midia Event, Music Subscriptions, Online Publishing, Premium Content, Premium Subscription Model, Premium Video Content, Publishing and Streaming Subscriptions

MIDiA is back with another exclusive industry event, bringing together experts, decision makers, innovators and entrepreneurs from all across the digital entertainment spectrum. This event will explore the transition in…

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