Blog: Music streaming - Page 3

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Streaming is becoming more like radio — what now?

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Tatiana Cirisano
Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile, YouTube Music is giving users more ways to customise streaming radio stations — they can now choose up to 30 artists, and specify things like genre, artist frequency, and the balance of chosen artists versus new recommendations.
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At the Grammys and Super Bowl, the last hurrah of the mainstream era

Cover image for At the Grammys and Super Bowl, the last hurrah of the mainstream era
Tatiana Cirisano
Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait is almost over”, Apple Music’s Ebro Darden teased in promotions leading up to the big night, and the wait simply being over arguably mattered more than whatever Rihanna decided to do onstage.
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What comes next in the music streaming model makeover

Cover image for What comes next in the music streaming model makeover
Tatiana Cirisano
The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record labels, but their cut of the pie is now diminishing due to a number of factors: The growth of independent music, fragmentation of consumption, localisation of music scenes, and the vast amount of music hitting streaming services.
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The future of marketing and A&R is all about scenes

Cover image for The future of marketing and A&R is all about scenes
Tatiana Cirisano
Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream impact, how do you drive culture? How do you break artists and build superstars? What will peak success for the next generation of artists even look like? The framework we need may have been here all along.
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