Blog: Music streaming - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

As Spotify's door closes on Soundtrap, another opens

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Tatiana Cirisano

16 Jun 2023

Music streaming

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that...

min read

UMG, Endel, and the case for labels in the AI space

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Tatiana Cirisano

1 Jun 2023

Universal Music Group

Warner Music Group

The flood of new music created using artificial intelligence (AI) will further erode major label market share, and some label executives’ recent comments about the value of human-made music seem to put...

min read

A new era of music fluidity is here

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Tatiana Cirisano

23 May 2023

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

min read

Why AI generation might be just what music needs

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Tatiana Cirisano

25 Apr 2023

artificial intelligence

Music streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the...

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Music streaming’s looming generational blind spot

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Tatiana Cirisano

6 Apr 2023

Music streaming

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on...

min read

Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

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Keith Jopling

14 Mar 2023

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would...

min read

Spotify’s vertical feed could change music discovery, but not for the reason you think

Cover image for Spotify’s vertical feed could change music discovery, but not for the reason you think

Tatiana Cirisano

9 Mar 2023

Music streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

min read

Streaming is becoming more like radio — what now?

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Tatiana Cirisano

2 Mar 2023

Music streaming

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

min read

Should streaming take a cue from TikTok’s revamped creator program?

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Tatiana Cirisano

23 Feb 2023

Music streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

min read

At the Grammys and Super Bowl, the last hurrah of the mainstream era

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Tatiana Cirisano

14 Feb 2023

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait...

min read

Could AI generate music’s Instagram moment?

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Tatiana Cirisano

31 Jan 2023

Music streaming

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

min read

What comes next in the music streaming model makeover

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Tatiana Cirisano

17 Jan 2023

Music streaming

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

min read

Emerging market music cultures are shaping the global music industry

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Srishti Das

13 Jan 2023

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their...

min read

Music discovery in 2023 is about the journey, not the moment

Cover image for Music discovery in 2023 is about the journey, not the moment

Tatiana Cirisano

12 Jan 2023

Music streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

min read

Party in the front, business in the back: Why Apple Music Sing is so savvy

Cover image for Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

Music streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new,...

min read

The record labels’ TikTok opportunity cost

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Tatiana Cirisano

22 Nov 2022

Music streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

min read

The cost of music streaming just went up — here is what must come next

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Tatiana Cirisano

3 Nov 2022

Music streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

min read

As Apple hits 100 million songs, the future of music discovery gets complicated

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Tatiana Cirisano

6 Oct 2022

Music streaming

Music discovery

Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...

min read

The future of marketing and A&R is all about scenes

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Tatiana Cirisano

15 Sep 2022

Music streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

min read

Help shape the future of streaming services — calling all artists, podcasters, and executives

Cover image for Help shape the future of streaming services — calling all artists, podcasters, and executives

Tatiana Cirisano

1 Sep 2022

Creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

min read

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