Zach Fuller

Walled Gardens: How Does Amazon and Google’s Approach Compare to Apple’s?

Zach Fuller

22 Jan 2018

consumer electronics

Having begun to embed itself within popular consciousness throughout 2017, voice control is poised to extend its influence and usher in the latest hardware paradigm shift in tech. What is important to consider is that in these early days of the technology, the charge is being led by two companies with a far less decorated history of delivering hardware: Amazon and Google.

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Quick Take: Facebook Deprioritises Publishers

Zach Fuller

12 Jan 2018

Facebook has once again updated its news feed and in the tradition of its tense relationship with content creators, it does not appear to favour publishers. It is worth viewing such a move in the context of Mark Zuckerberg’s annual resolutions.

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Quick Take: Amazon, the Premier League and Next Gen Sports Frameworks

Zach Fuller

5 Jan 2018

next gen monetisation

In a move long anticipated by MIDiA , Amazon are rumoured to be in the running for Premier League streaming rights. Although they are unlikely to be alone in this endeavour (both Facebook and Google have also been mooted as sports rights bidders), they are arguably in a better position to build a next-gen sports monetisation framework than their rivals.

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UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

Cover image for UK Ad Trends 2017

Zach Fuller

December 2017

digital advertising

uk ad market

tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1 grow to 54%, this trajectory increased throughout the year due to print ad revenue haemorrhaging.

Quick Take: Universal’s Partnership with Facebook

Zach Fuller

22 Dec 2017

content monetisation

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded music label as ‘unprecedented’, Facebook users,under the terms of the partnership, will now be able to upload videos that contain licensed music across Facebook’s assets.

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The FCC Repeals Net Neutrality: This Changes Everything

Zach Fuller

15 Dec 2017

cable companies

Anticipated for months, the Federal Communications Commission (FCC) voted yesterday to repeal the Obama-era ‘Open Internet Order’ enacted in 2015. Despite public outcry across social media over the anti-competitive nature of the decision, the regulatory agency led by Ajit Pai has enacted a decision so far reaching – effectively weaponising content distribution, it will affect how millions access the internet and have significant consequences for the digital economy.

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Influence, Persuasion and Chance the Rapper

Zach Fuller

8 Dec 2017

Media and Marketing

Regular readers of MIDiA’s blog may have noticed by now that articles are often influenced by what the analyst is reading at that given moment. In the past year alone, this has seen us draw analogies of the Roman Slave Trade for Spotify to Apple’s Medici-style patronage of the arts.

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MIDiA Research Predictions 2018
Post-Peak Economics

Cover image for MIDiA Research Predictions 2018

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush...

Snapchat’s Re-Design Is Likely Too Little Too Late

Zach Fuller

30 Nov 2017

Branded content

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that: “While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.

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With Amazon's Black Friday in Full Swing, What Would Marshall McLuhan Think of Voice Control?

Zach Fuller

24 Nov 2017

Media and Marketing

AsBlack Friday kicks into gear throughout the US, Amazon has been quick to adopt the occasion as an opportune event for getting more Echo devices into Prime customer households. MIDiA has been writing a lot the past year on implications of voice technology, and it got me thinking about what one of the most noted voices in media criticism in the 20th century would have thought of the device and its consequences.

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UK Digital Publishing Subscriptions
Niche Audiences And High ARPU Opportunity

Cover image for UK Digital Publishing Subscriptions

Zach Fuller

November 2017

Subscriptions

publishing

digital advertising

The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun to discover that they are not only competing against each other. Today, they compete with a variety of content forms, i.

Quick Take: YouTube Moves Into Social E-commerce With Ticketmaster Partnership

Zach Fuller

15 Nov 2017

Amazon Prime Video

YouTube has announced a partnership with Ticketmaster that will allow its video property to connect users directly with concert tickets. The deal is non-exclusive and similar to a previous coalition between Ticketmaster and Spotify.

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Tencent Can’t Lose With Its 12% Stake Purchase in Snap Inc

Zach Fuller

10 Nov 2017

As tech’s big players continued to rollout their Q3 earnings reports, one of the most startling revelations was quietly embedded within Snap Inc’s stock ownership. The section read: In November 2017, Tencent Holdings Limited notified us that it, together with its affiliates, acquired 145,778,246 shares of our non-voting Class A common stock via open market purchases.

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Quick Take: Big Tech’s Q3 Earnings Have Big Implications for Media

Zach Fuller

3 Nov 2017

With US listed public companies’ quarterly earnings currently being drip-fed to Wall Street, here are two of the implications for Media and Advertising entities from Tech’s Big Four Q3 earnings: Amazon’s Media Presence is Continuing to Grow: While Amazon did not break out its specific numbers around the nascent advertising and media group aspects of its business, its revenue defined as other, is alongside its emerging subscription revenue (Prime, Amazon Video etc), is the fastest growing element of the Amazon ecosystem.

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The Digital News Consumer

Cover image for The Digital News Consumer

Zach Fuller

October 2017

YouTube

Facebook

buzzfeed

As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content stands at a tipping point. With increasing diversity in consumption patterns across geographical markets and age groups, understanding the digital publishing consumer involves addressing platform distinctions and the wider divide between the traditional and the new.

Will Amazon Build Its New HQ in Detroit?

Zach Fuller

20 Oct 2017

Since Amazon’s announcementthat it issearching for a city to build its new HQ – mayors across the US have been courting the tech giant in a bid to bring a short-term boost to economic prosperity in their region.

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Quick Take: Facebook’s Renewed VR Push

Zach Fuller

13 Oct 2017

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the industry mood, with the celebratory VR narrative of 2016 taking a dive at the beginning of 2017.

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Bodak Yellow: The Moment Streaming and Social Overtook Radio in Music Discovery

Zach Fuller

6 Oct 2017

Renowned for its natural diversity (at certain points of the year you can hike in the desert, ski and surf on the same day), there was one thing that unified the state of California on my recent visit last month.

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Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

Cover image for Media Company Strategy

Zach Fuller

September 2017

publishing

physical books

mass media

Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech majors take more digital ad revenue form across the digital sphere, publishing, music and online video companies are quietly super-serving legacy products to consumers and stretching the existing high-margins in these areas, as a revenue hedge during this transitional period in digital monetisation.

Thoughts On WMG's Acquisition of Spinnin Records

Zach Fuller

8 Sep 2017

Warner Music Group has announced they will be acquiring Dutch Dance Label Spinnin Records for $100m. Whilst the label boasts some of the most popular names in Dance Music, such as Martin Garrix and Tiesto, much like the record Neymar transfer we discussed earlier this year , this is as much an investment in digital real-estate as it is for Spinnin’s copyright and management functions.

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