Zach Fuller

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

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Zach Fuller

October 2018

Streaming

Podcasts

Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage of Consumers that Listen to Podcasts, Q1 2018 Podcast listenership is growing and could prove an important growth vehicle for streaming services.

Google Reveals Interactive YouTube Ad Tools as it Prepares to Compete with Amazon

Zach Fuller

2 Oct 2018

digital advertising

Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled position as a how-to video domain, compared to Netflix and Amazon Prime Video’s more premium offe...

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Sirius XM Acquires Pandora: Greater Than The Sum Of Their Parts?

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Zach Fuller

24 Sep 2018

Amazon Prime Music

media acquisitions

In the latest example of media acquisitions, though one less likely to flood the headlines as Comcast’s purchase of Sky, Sirius XM has announced it will be purchasing streaming service Pandora for $3.

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Will Direct Distribution Result in the YouTubification of Spotify?

Zach Fuller

21 Sep 2018

Spotify until now has been chiefly about, for want of a better word, the ‘professional musician’. True, many artists on the platform may not be making a living exclusively through their art, but many are still going through some form of label services and distribution deal.

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S4 Capital's Growth Strategy

Zach Fuller

14 Sep 2018

Advertising industry

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to hold the record for most the transatlantic concord flights between London and New York.

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Until Subscriptions Take Off, Is YouTube the Main Way to Build Emerging Market Audiences?

Zach Fuller

12 Sep 2018

Streaming has opened previously untapped emerging markets for music due to both heavy piracy and the absent legacy of a robust music industry, but monetisation remains lower in emerging markets because of the less developed digital ad markets.

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Quick Take: Twitch and Amazon’s Advertising Strategy

Zach Fuller

22 Aug 2018

digital advertising

It is the fastest growing segment of the business and yet until recently no one seems to have addressed the extent to which Amazon’s advertising is becoming an increasing force in ad land. Now that’s its online gaming streaming platform Twitch is targeting over $1 billion in annually in advertis...

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Paid News Digital Subscriptions
Bubble or Breakthrough?

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Zach Fuller

August 2018

Subscriptions

Google

Facebook

Still feeling imbued with the often cited ‘Trump bump’, paid news media subscriptions continued their healthy growth trajectory throughout 2017 and into the first quarter of 2018. The market, excepting China and India, grew largely in symmetry with other digital behaviours, as premium news brands continued to make their case as a credible alter...

Quick Take: Was This the Week Snapchat Officially Lost the Stories War?

Zach Fuller

10 Aug 2018

Daily Active users

It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement was a defining one for the LA-based social media company.

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Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

August 2018

Apple

Spotify

YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day loss in market capitalisation in the history of US stock exchanges.

Why Vivendi Is Selling 50% of Universal Music Group

Zach Fuller

31 Jul 2018

Critical Developments

This really sets the cat amongst the pigeons. Following months of rumours that suggested French media giant Vivendi would spin off UMG into a separate entity via an IPO, the Bollore owned company have instead announced they will be selling off 50% of the company within the next 18 months.

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Culture Bubbles: Is Trap the Disco of the 2010s?

Zach Fuller

27 Jul 2018

cultura bubbles

The tipping point in the 2015 film The Big Short, based on Michael Lewis’s book on the 2008 financial crisis, is when it dawns on Steve Carrell’s character upon traveling down from New York City to Florida, that a plethora of unstable loans had been granted to people with very little prospects o...

min read

How The Telegraph Media Group Is Approaching Digital Disruption

Zach Fuller

19 Jul 2018

Media and Marketing

At a surface level, the Telegraph Media Group’s earnings review a few weeks back had all the features of print news’ annual reports since the digital disruption began. Revenue for the Telegraph Media Groupfell by £17.

min read

As Comcast Outbids 21st Century Fox, Sky Becomes Kingmaker for Traditional Media

Zach Fuller

12 Jul 2018

Media and Marketing

It is THE blockbuster of the summer. A love triangle of fear, greed and jealousy played against the backdrop of generational successions and the previous masters of the universe competing for limited resources as their empires flail in a changing world.

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Streaming and the News Cycle: The Posthumous Success of XXXTentacion

Zach Fuller

9 Jul 2018

blackboard jungle

childish gambino. this is america

Three weeks after his death and XXXTentacion remains a strong presence within the higher echelonsof the Billboard chart in the US. The late Florida rapper is far from the first artist to enjoy posthumous success and, although his death plays into the well-trodden narrative of the talented artists go...

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Corporate Mergers and the Battle for Fandom

Zach Fuller

22 Jun 2018

corporate mergers

Back in 1999, the Cluetrain Manifesto appeared across the nascent web as a predictive gospel of what this new technology meant for commerce. Still revered among software entrepreneurs, the ebook outlined the paradigm shift of business in the digital era from a transactional model of one-off payments...

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What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement of development tools designed to open up the app to anyone wishing to build features, much in ...

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The Outlook for Music Catalogue
Streaming Changes Everything

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Mark Mulligan and Zach Fuller

June 2018

Spotify

Amazon

Napster

Catalogue was a real money spinner for the music industry throughout the sales era. First it underpinned the CD boom (convincing music fans to re-purchase old albums they already owned on prior formats). Then, through the emergence of the digital economy, it provided a stable respite from the volatility of declining overall revenues in the wake of ...

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

June 2018

Subscriptions

Streaming

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the Q1 narrative; Amazon and Apple highlighted significant subscr...

Do Playlists Make the Power Law in Music Even More Extreme?

Zach Fuller

31 May 2018

Music streaming

Music has always been a superstar economy. Data going back to the 50s shows that, like many other areas of life and business, a disproportionate amount of the results come from a small number of factors.

min read

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