Zach Fuller

Why Oculus Rift Will Struggle in its UK Launch

Zach Fuller

22 Sep 2016

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week. Arguably the poster-child product for VR’s renaissance since its company’s acquisition by Facebook in 2014, its arrival feels more belated than triumphant – and is marked by serious questions over its ability to draw consumers beyond the die-hard gaming contingent.

min read

Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Zach Fuller

9 Sep 2016

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically emphasised on Japan, where Apple Pay will be launching for the first time in October.

min read

The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some of the platform’s most popular personalities about where the Online Video behemoth was heading in its quest to generate more revenue.

min read

Will Broadcast News in VR Bring a New Wave of The CNN Effect?

Zach Fuller

26 Aug 2016

With CNN and Next VR announcing they will be broadcasting on October 13th the first ever live-streamed news event, it brings to mind the implications of the last revolutionary shift in broadcast news: that of the 24-hour news cycle.

min read

Technology Roots: Why Hip-Hop and Dance Leaves Rock Behind in the Streaming Era

Zach Fuller

19 Aug 2016

chance the rapper

The Tidal, Spotify and Apple Music exclusives Cold-War reveals something telling: from Drake, to Chance the Rapper, Frank Ocean and The Weeknd, the quest to garner exclusives has been done almost entirely with R&B, Hip-Hop and Dance artists, with minimal efforts to secure the same deals for Rock musicians.

min read

Sports and Virtual Reality: Why Next VR Closed a Record VR Funding Round

Zach Fuller

12 Aug 2016

Virtual Reality sports broadcasting company Next VR closed an Asian-centric Series B round on Tuesday of around $80 Million, valuing the company at $800 million in a round that included CITIC Group, Softbank Corp and China Assets Holdings.

min read

Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Zach Fuller

4 Aug 2016

LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into the US market by giving them direct access to the customers of Vizio, the California-based electronics company whom have built a respectable niche by aggressively pricing their HDTVs against major competitors, consequently capturing a 20% market share in the US.

min read

VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Cover image for VR Vendor Landscape

Zach Fuller

July 2016

technology adoption

VR

VR gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable levels of exploration in a safe and inconsequential environment.

Requiem for Yahoo! – What the Sale of the Fallen Internet 1.0 Giant Tells Us About Current Tech Exuberance

Zach Fuller

25 Jul 2016

Critical Developments

Yahoo! has sold off its core business to US telecom’s provider Verizon for $4.8 billion, marking the end of an era for one of the original online giants. For a certain generation, the company may have been the first website they ever visited – jostling it out with Ask Jeeves, Lycos and a Stanford University start-up called Google as the gateway drug to the brave new world of the internet.

min read

Quick Take: $100 million Bitmoji’s Are a Defining Moment in Snapchat’s Road to IPO

Zach Fuller

20 Jul 2016

It might seem an outlandish sum for comic-strip images, but Snapchat’s $100 million acquisition of Bitstrips will prove a relative pittance if it unlocks the advertising possibilities that convince Wall Street the company is ready for an IPO.

min read

UFC’s Sale and the World’s Foremost Digitally Optimised Sport

Zach Fuller

15 Jul 2016

The announcement of the $4 Billion sale of UFC to WME-IMG is the largest in sports history and a milestone in the era of modern digital content. Through its trajectory from public depredation as ‘human cockfighting’ in the 90s to a global entertainment powerhouse, UFC represents the world’s preeminent digitally optimized sport, and will remain a mark against which future-sporting content is managed online.

min read

Why HTC's 10,000 VR Kiosks in China Could Change the Course of VR

Zach Fuller

8 Jul 2016

HTC have announced they will be delivering over 10,000 pop-up VR kiosks or ‘Experience Sites’ in public places all around China. More than a publicity stunt, the move could prove significant not just in the quest for VR hardware market share but also in changing the strategies of future tech developments.

min read

Quick Take: Why Twitter Is Moving Into The Increasingly Congested VR Space

Zach Fuller

29 Jun 2016

augmented reality

Twitter have hired former Apple designer Alessandro Sabatelli to oversee the company’s Virtual and Augmented Reality teams, a position Sabatelli claims is to ‘empower us all in the spatial computing revolution’.

min read

Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Cover image for Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Zach Fuller

28 Jun 2016

digital outlook

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

min read

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Cover image for Brexit Implications

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

Decoding the Live Event Consumer

Cover image for Decoding the Live Event Consumer

Zach Fuller

9 Jun 2016

The prolonged decline of the recorded music business has often been magnified by the dynamic growth in the live music sector - itself just one part of a booming live event marketplace. Accustomed to an era of content abundance, consumers increasingly value the scarcity of live experiences.

min read

‹
1
2
3
4
5
6
7
8
9
10

Showing 181 to 196 of 196 results.