Reports: Marketing Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Clipping campaigns: marketing’s next move in a fragmented attention economy
Beyond the song: Why artists need transmedia storytelling
From destination to departure point: Legacy IP as a gateway
Global recorded music revenues up 5.9% in H1 2025
H1 2025 music metrics Mixed fortunes
Why fandom’s ‘more is more’ era could backfire
The soft power of podcasting: how long-form audio is reshaping discourse
Leveraging anime A nuanced scene not a genre
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Mining fandom: Music’s Drive to Survive moment
Jersey club in Berlin | Behind the scenes and sounds of 2025
Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre
Ban or no ban, what comes next for TikTok creators?
Social platform user behaviour Q3 2024
Will audio have a seat at the creator economy table?
Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy
Will the TikTok ban happen? What you need to know
Info-tainment, Kamala’s campaign failure, and the distortive role of social media marketing
