Reports: Content Creators

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music’s Instagram moment
The social music creation revolution

Report by Tatiana Cirisano

1 Mar 2023

Consumer Behaviour

Apple

Spotify

Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial intelligence...

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Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

Consumer Behaviour

Apple

Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

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Games companies’ video opportunity
From marketing to monetisation

Report by Karol Severin

16 Mar 2022

Free Report

Streaming

gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

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YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Report by Tim Mulligan

31 Mar 2016

YouTube

YouTube Channels

short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion....

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Report by Tim Mulligan

21 Jan 2016

YouTube

twitter

music video

The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed it into a product...

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