Reports: short form video

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Tim Mulligan

March 2016

YouTube

YouTube Channels

short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion....

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Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

November 2015

YouTube

Online video

Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms...

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YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Tim Mulligan

March 2015

YouTube

Taylor Swift

traditional media content producers

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery...

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YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Tim Mulligan

March 2015

YouTube

10th anniversary viral stars

traditional media content producers

YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format....

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YouTube Channels
How YouTube Stars Build Engaged Audiences

Tim Mulligan

March 2015

YouTube

traditional media content producers

YouTube Channels

With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as...

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