Tag: Artists

The Artist Marketing Playbook Needs Rewriting

Posted on 5th July, 2019 by Mark Mulligan in Artist Marketing, Artist Streams, Artists, Catalogue Artists, Emerging Artists, Fandom, Frontline Artists, Label Marketing, Label Marketing Strategy, Labels, Marketing Strategy, Midia Event, MIDiA Research, Monetizing Fandom and Superstar Artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via…

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Creator Support: A New Take on User Centric Licensing

Posted on 26th April, 2019 by Mark Mulligan in Amuse, Artist Streaming Income, Artists, Billie Eilish, Circa Waves, Deezer, Indie Labels, Keywords: User Centric Licensing, Kobalt, Label Services, Lauv, Major Labels, Patreon, Rex Orange County, Spotify, Streaming Income, Streaming Licensing, Streaming Royalties and Taylor Swift

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored…

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Kobalt is a Major Label Waiting to Happen

Posted on 6th March, 2019 by Mark Mulligan in Artist Contracts, Artists, AWAL, BMG, BMG Rights Management, Hitco, Kobalt, Label Services, Labels, Lauv, Next Generation Labels, Next Generation Majors, Record Label Contracts, Record Label Disruption, Record Labels, Streaming and United Masters

Disclaimer: Kobalt is a label, a publisher, as well as a Performing Rights Organisation (PRO). This post focuses on its label business, but does not presume to overlook its other…

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