Laura Fisher | MIDiA Research

What will audiobook market growth look like?

Laura Fisher

24 Apr 2025

Spotify Audio Discovery

Key takeaways from this blog: Audiobooks are evolving into something far more than just a listening experience With its integration into the wellness sphere and innovations in immersive audio, the medium is carving out new paths MIDiA examines the evolution of audiobooks and the possibilities ahead ...

Cover image for What will audiobook market growth look like?

Cover image for UK media consumption Q4 2024

UK media consumption Q4 2024
A mature market with niche growth prospects

Laura Fisher

23 Apr 2025

Streaming Streaming Music US

This report presents MIDiA consumer entertainment data across media, music, audio, and games. Key data and insights: Time spent and weekly active users (by format and platform)for streaming music, podcasts, social media, games consoles and more. All data refers to the UK only (n = 1,000) except for ‘all-country average’ referring to the weighte...

A case against video podcasting

Laura Fisher

16 Apr 2025

Product Strategy Podcasts Radio

Key takeaways from this blog: While video is at the forefront of entertainment, audio-only formats can be equally important for engagement Prioritising video-first podcasting risks dilution – favouring style, celebrity, and algorithms over knowledge and authenticity MIDiA argue that audio-only pod...

Cover image for A case against video podcasting

Fandom reciprocity: Why sustaining a community requires give and take

Laura Fisher

9 Apr 2025

Fandom Instagram Music

Key takeaways from this blog: Fandoms are becoming two-way relationships, with artists like AJ Tracey and Maverick Sabre involving fans through grassroots gigs, remix contests, and fan-led tour decisions Fans want real engagement, not just content – prompting artists and labels to hire community m...

Cover image for Fandom reciprocity: Why sustaining a community requires give and take

Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Laura Fisher

2 Apr 2025

Business Strategy BBC Netflix

Key takeaways from this blog: Streaming platforms now dominate entertainment, resharping audience expectations for entertainment However, public service broadcasters still have an important role to play in the media landscape, offering trust in an era of misinformation MIDiA argues that, in order to...

Cover image for Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Cover image for Music subscriber market shares Q4 2024

Music subscriber market shares Q4 2024
Full stream ahead

Mark Mulligan, Tatiana Cirisano, Mark Qi, Olivia Jones and Laura Fisher

27 Mar 2025

music subscriber market shares Business Strategy

Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly double that of label streaming revenues for 2024. As is so often the case, there are many factors at play.

Cultural forecasting: how socio-economic moods can predict trends

Laura Fisher

26 Mar 2025

Cultural trends Music Entertainment

The entertainment industry is at a pivot point. For decades success relied on spotting emerging trends and amplifying them. This reactive model worked when cultural movements developed slowly through physical spaces and regional scenes.

Cover image for Cultural forecasting: how socio-economic moods can predict trends

Live and direct: lessons for streamers from the appeal of online radio

Laura Fisher

20 Mar 2025

Audience Insight Music Audio

Key insights from this blog: Online radio has a growing audience, with further opportunity to capitalise on what is missing from music streaming We explore why online radio is gaining popularity – covering the elements of loyalty, dynamism, and humanity – and explain how this connects to MIDiA's...

Cover image for Live and direct: lessons for streamers from the appeal of online radio