Reports Entertainment and Fandom

App Whales And Minnows Segmenting Mobile App Buyers

Karol Severin
Cover image for App Whales And Minnows
PDF Presentation Spreadsheet

Login here

MIDiA clients

Login here to view this report

Get full access to this report and assets

If you are interested this report, or related reports such as Mobile App Economy Forecast 2015-2020 The Emergence Of A Mature Market and Mobile App Payments Fishing For Whales And Minnows get in touch today to enquire about a report bundle.

Despite being small in number, app buyers are the bread and butter of the current mobile app economy, accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked against that of free app users. However, it is not a binary equation. The app buyer population comprises two distinct sub-segments, which vary across many factors including scale, revenue share, demographics, app spend allocation as well as media consumption patterns. Understanding the differences of the app buying sub-segments allows for more accurate and effective marketing, targeting, and product development.

Companies mentioned in this report: King, Supercell, Glu Mobile, Zynga