Push Notifications Vendor Landscape And Best Practices
The 20,000 Foot View
In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximize their benefits while mitigating the risk of alienating users. A slew of companies is pouring into meet the demand of this growing marketplace, each with their own specific competencies, strengths and weaknesses. To provide a quantitative evidence base of push notification performance and best MIDiA Research acquired and aggregated data from leading app notification vendors, who represent over apps globally.
Key of iOS users opt in to push of Android users opt in to push notifications
Companies mentioned in this report: Accengage, Appboy, Donky, Kahuna, Localytics, Urban Airship