Reports Entertainment and Fandom

Push Notifications Vendor Landscape And Best Practices

Karol Severin
Cover image for Push Notifications
PDF Spreadsheet Presentation

Login here

MIDiA clients

Login here to view this report

Get full access to this report and assets

If you are interested this report, or related reports such as App Whales And Minnows Segmenting Mobile App Buyers and The Mobile App Funnel Benchmarking The Mobile App Customer Lifecycle get in touch today to enquire about a report bundle.

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximise their benefits while mitigating the risk of alienating users. A slew of companies is pouring into meet the demand of this growing marketplace, each with their own specific competencies, strengths and weaknesses. To provide a quantitative evidence base of push notification performance, MIDiA Research acquired and aggregated data from            leading app notification vendors, who represent over            apps globally. 

Companies mentioned in this report: Accengage, Appboy, Donky, Kahuna, Localytics, Urban Airship 

For the purposes of this report MIDiA interviewed a selection of leading vendors who additionally provided detailed proprietary data that was aggregated to support the analysis in this report.