Ben Woods
A former national journalist and content creator, Ben leads our Creator Economy coverage. As a specialist on the intersection of technology and entertainment, his focus spans new and traditional forms of video engagement, with close attention paid to creators, AI, and the behavioural habits of Millennial, Gen Z, and Gen A audiences.
With his work underpinned by quantitative and qualitative research skills, his trusted commentary regularly appears in stories by The BBC, The Guardian, Fast Company, Sky News, and at conferences such as IBC and Sónar.
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
The ‘proof of work’ premium in the age of AI
Decoding the video creator economy’s potential at IBC2025, Amsterdam
The new Hollywood Tactics for YouTube’s TV takeover
Why WEBTOON’s short-form video drive is a lesson in format flexibility
What traditional media can learn from sports fandom’s bifurcation moment
Mainstream meets Fandom: How entertainment and creators can thrive together
The future of creator apps Fuelling engagement with fandom
Why legacy media should use creators as curators and content providers
YouTube, AI, and the social content balancing act
YouTubers want greater government support – and British broadcasters could help
Beyond the hype AI music creation in 2025
Apple, Stormzy, and the new Hollywood
The fandom eclipse How fan content is competing with IP
How the Bloodborne community filled the void with fan-made content
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
AI futures Culture wars
The age of the premium content creator is here – but will audiences buy into it?
