Ben Woods

Ben is a Creator Economy Analyst at MIDiA. He holds a BA in American literature with creative writing from the University of East Anglia. Before joining MIDiA, Ben spent 13 years as a journalist, where he won several industry awards. He previously worked as the tech and media correspondent for the Sunday Times and The Telegraph. His focus spans the creator tools industry, social video platforms, and streaming TV services. He is also a big video games and anime fan.

Cover image for Bridging the creator gap

Bridging the creator gap
Monetising social video’s micro-communities

Samuel Griffin and Ben Woods
Subscriptions YouTube Twitch
The pandemic-induced boom in content creation has saturated social video platforms at a time when creators are battling a downturn in digital advertising revenues. These dual pressures of less exposure and dwindling financial returns have put pressure on mid-tier creators; the community that derives all their creator income from advertising, subscr...
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Cover image for Good Good Golf

Good Good Golf
Leveraging the commercial power of the creator group

Samuel Griffin and Ben Woods
Video YouTube Product Strategy
The creators behind the YouTube channel Good Good demonstrate how a creator group can become a commercial force in social video. The channel is spearheaded by amateur golf players Tom Broders, Micah Morris, Grant Horvat, Stephen Castaneda, Garrett Clarke, and Matt Scharff, and provides a light-hearted take on the sport through videos documenting of...
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Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das
Spotify YouTube Amazon
This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainme...
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DAZN Watch Party

Ben Woods
Video Product Strategy
DAZN, the live sports streaming service, is leading innovation in developing the potential of watch parties. While modest in its capability at present, DAZN is pushing beyond communal viewing to transform Watch Party into a hub where fans can also celebrate their fandom, regardless of the device.
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Cover image for MIDiA Research video subscription forecasts 2023-2030

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods
Online video SVOD Marketing Strategy
This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statemen...
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