Ben Woods
A former national journalist and content creator, Ben leads our Creator Economy coverage. As a specialist on the intersection of technology and entertainment, his focus spans new and traditional forms of video engagement, with close attention paid to creators, AI, and the behavioural habits of Millennial, Gen Z, and Gen A audiences.
With his work underpinned by quantitative and qualitative research skills, his trusted commentary regularly appears in stories by The BBC, The Guardian, Fast Company, Sky News, and at conferences such as IBC and Sónar.
Why Netflix should become a channel distributor for its streaming rivals
Cannibalisation is inevitable for YouTube as the attention economy bites
BlackPink, superfans and the video game threat to social video and streaming TV
Innovation feature concept Building a dynamic social ad experience on FAST
The FAST advantage Build sustainable consumer models
DAZN bets on sports streaming future being driven by fandom
Live sport 2.0 Capturing younger audiences with the creator economy
The Kings League A sporting competition for the lean-in generation
Authenticity is at the heart of the video podcast
Telly’s challenge to the smartphone opens a new front in the second screen wars
Are streaming TV services poised to become pay TV channels in all but name?
Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement
Burnishing the back catalogue Retention in an inflationary era
PlayPilot How social media behaviours can tackle the tyranny of choice
Meta’s VR push should focus on the reality of the average consumer
Community and influencers are poised to lead a video monetisation revolution
Netflix’s risk averse strategy is right for the retention age
The great monetisation reset New ways to monetise streaming video audiences
