Ben Woods
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Can the smart TV become a canvas for content creation?
Creators and the creator economy Defining the undefinable
Instagram Edits: the CapCut clone targeting TikTok’s turmoil
Are creators wise to sell their offcuts to AI companies?
The creator economy is booming, so why are we spending less time creating?
Creators versus creation Tackling headwinds and bifurcation
Can AI creator tools live up to their hype in 2025?
Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy
Saving creators’ time is the beginning – not the end – of the AI revolution
MIDiA’s 2025 predictions It’s social’s stage now
The future of creator software Maximising AI’s engagement opportunity
A message to the entertainment industry: nurture fandom or risk losing control of your IP
Are consumers ready for TikTok’s AI acceleration?
Are social platforms losing the next generation to Roblox and Fortnite?
How creator hardware companies can adapt to AI’s new creative lane
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
The future of creator hardware AI’s new creative lane
Want to monetise generative AI tools effectively? Then make them safe for creators
