Ben Woods

Ben is a Creator Economy Analyst at MIDiA. He holds a BA in American literature with creative writing from the University of East Anglia. Before joining MIDiA, Ben spent 13 years as a journalist, where he won several industry awards. He previously worked as the tech and media correspondent for the Sunday Times and The Telegraph. His focus spans the creator tools industry, social video platforms, and streaming TV services. He is also a big video games and anime fan.

Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

Social video

YouTube

Patreon

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last month when the souring ad market hit its performance in the third quarter.

min read

Twitch and YouTube are poised for disruption in the video game advertising explosion

Ben Woods

1 Nov 2022

Twitch

advertising

ad revenue

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity.

min read

Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social video

Subscriptions

Twitter

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always struggled to win-out against the benefits of scale, even during the economic turmoil caused by the pandemic.

min read

Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Twitch

Smart TV

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on proven intellectual property is no longer enough to keep audiences engaged.

min read

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