Ben Woods

A former national journalist and content creator, Ben leads our Creator Economy coverage. As a specialist on the intersection of technology and entertainment, his focus spans new and traditional forms of video engagement, with close attention paid to creators, AI, and the behavioural habits of Millennial, Gen Z, and Gen A audiences.
With his work underpinned by quantitative and qualitative research skills, his trusted commentary regularly appears in stories by The BBC, The Guardian, Fast Company, Sky News, and at conferences such as IBC and Sónar.

Cover image for DAZN Watch Party

DAZN Watch Party

Ben Woods
Video Product Strategy
DAZN, the live sports streaming service, is leading innovation in developing the potential of watch parties. While modest in its capability at present, DAZN is pushing beyond communal viewing to transform Watch Party into a hub where fans can also celebrate their fandom, regardless of the device.
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Cover image for MIDiA Research video subscription forecasts 2023-2030

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods
Online video SVOD Marketing Strategy
This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statemen...
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Cult of the Lamb

Ben Woods
Video Games Social video
Cult of the Lamb is an action-adventure strategy game that achieved criticaland commercial success shortly after its launch in August 2022 by embracinglivestreaming engagement on Twitch. Developed by Massive Monster and published by Devolver Digital, the title takes a tongue-in-cheek approach to the concept of a religious cult.
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2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods
Apple YouTube Amazon
In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value wil...
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Video reports bundle
Available for a limited time

Tim Mulligan and Ben Woods
This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Friction TV:Addressing the user experience disconnect in streaming TV Streaming TV is now the default way to consume TV content.
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Unlocking the saturation conundrum
Key video trends going into 2023

Tim Mulligan, Hanna Kahlert, Samuel Griffin and Ben Woods
A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace buffeted by the cost-of-living crisis, the strategic focus has shifted towards retention both of in terms of subscribers for subscription vid...
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