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Business Strategy

Is YouTube MLB’s answer to tap into younger audiences?

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Alistair Taylor

29 Jul 2019

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019. YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second half ...

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Thinking the unthinkable – Netflix as gatekeeper

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Tim Mulligan

29 Jul 2019

Life after Netflix’s disappointing Q2 earnings has been challenging for the iconic global streaming hegemon. Netflix has achieved hegemonic global subscription video on demand (SVOD) status through a smart combination of serving up second-tier licensed content alongside zeitgeisty original and exc...

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What a post-peak Netflix could look like

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Tim Mulligan

25 Jul 2019

Last week was a bumpy ride for Netflix – a company that is used to being on the right side of Wall Street and the consumer. The world’s leading streaming service made a noticeable miss with is quarterly membership growth numbers increasing by 2.

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The Frank Ocean days may be gone, but streaming disintermediation is just getting started

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Mark Mulligan

24 Jul 2019

Business Strategy

Music Business Worldwide recently ran a story highlighting that both Spotify and Apple Music were backing independent artist (i.e., independent of record label rather than an indie label artist) Aaron Smith, including featuring him in priority playlists such as Spotify’s New Music Friday.

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State of the Podcast Nation

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Mark Mulligan

July 2019

Apple

Spotify

Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the centre stage with radio companies, podcast vendors, streaming services and traditional media companies alike all trying to carve out roles.

The State of the Music Publishing Nation

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Hanna Kahlert

22 Jul 2019

Music publishing

Business Strategy

This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing to 50% of music industry revenues last year), the acceleration of publishing growth is...

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Sports and sponsorships: MLB seeks revenue home run

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Alistair Taylor

22 Jul 2019

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear from patch sponsors on game day apparel, until 2006 when the Major League Soccer’s Real Salt L...

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Music publishing as an asset class – Update

Zach Fuller

19 Jul 2019

Music publishing

Back in February, MIDiA released a report detailing the financial innovation taking place in the recorded music industry and how this was effectively securitising the concept of music publishing rights.

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Independent Artists
The Music Industry Rewritten

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Mark Mulligan

July 2019

Creators

Labels

rhapsody

The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists are pursuing non-traditional alternatives, ranging from self-releasing through to joint-venture label service deals with majors.

Go big or go home: DAZN poised to swoop in on the crown jewel of sporting rights

Cover image for Go big or go home: DAZN poised to swoop in on the crown jewel of sporting rights

Alistair Taylor

11 Jul 2019

Business Strategy

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and fi...

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Independent artists: The age of empowerment

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Mark Mulligan

11 Jul 2019

MIDiA is proud to announce an exclusive new report in conjunction with Amuse – Independent Artists: The Age of Empowerment . The report is based on a global survey of independent artists that we conducted earlier this year, with respondents from all of the world’s continents.

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Why video is king in the peak attention economy

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Tim Mulligan

11 Jul 2019

As we move firmly into the peak attention economy, the value proposition of entertainment is becoming increasingly nuanced. While consumers have dramatically made the switch to digital consumption following on from the smart phone revolution post-iPhone launch 12 years ago, trends forged in the anal...

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New Ofcom rule could revive VAS services

Amanda Stears

10 Jul 2019

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom, a third of mobile customers find the process of switching to another provider cumbersome.

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Sports and the tech majors: A competitive partnership

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Hanna Kahlert

8 Jul 2019

streaming sports

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting, streaming and e-sports alongside detailed and segmented analysis of consumer engagement b...

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Yesterday: The Beatles and the economics of music catalogue

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Zach Fuller

5 Jul 2019

music catalogue

Music publishing

The release of Yesterday , a film about an aspiring musician who one day discovers he is the only person in the world who remembers The Beatles, is an interest test-case for catalogue in the streaming era.

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Sports and the Tech Majors
A Competitive Partnership

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Alistair Taylor

July 2019

Apple

Amazon

Apple TV

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such as DAZN accelerating its rights and territory offerings alongside the increased interest being shown by the tech majors – notably Amazon and Faceb...

The genre strikes back: Why TV networks need to be wary of unbundling

Cover image for The genre strikes back: Why TV networks need to be wary of unbundling

Tim Mulligan

4 Jul 2019

Business Strategy

With direct to consumer (DTC) the great buzzword for video in 2019 it comes loaded with risk for TV networks which have risen to prominence and financial success on the traditional carriage deals struck with cable and satellite operators.

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Big Machine just (inadvertently) did a promo ad for label services deals

Mark Mulligan

1 Jul 2019

The sales of Taylor Swift’s former label Big Machine Records to Scooter Braun has resulted in an ugly spat that has been played out very publicly. First Braun enthused about acquiring a‘brilliant’ company and the global ‘opportunities’ (via Music Business Worldwide ).

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HBO, Game of Thrones, and the Warner Media D2C dilemma

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Tim Mulligan

26 Jun 2019

Game of Thrones

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones (GoT) . With the final season alone taking up an estimated quarter of HBO’s entire original content budget, Warner Media’s premium TV network invested heavily in transforming a niche TV show i...

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Libra: A reckoning for crypto – or for Facebook?

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Hanna Kahlert

25 Jun 2019

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major backed and (ideally) stable cryptocurrency, the implications are as numerous as they are extensive ...

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