Business Strategy

The Third Screen Revolution
The Explosion In Mobile Video

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Karol Severin and Tim Mulligan
Content strategy
mobile video
content format innovation
Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of video consumption is headed. Though it might cannibalise some TV and online viewing time, mobile video is here to co-exist alongside its large-scre...
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Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

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Mark Mulligan
Subscriptions
Streaming
music bundles
In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across th...
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Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

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Mark Mulligan
Subscriptions
music sales
Music revenue
In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue terms. Indeed streaming still only represents 16% of all recorded music revenue but its growth is directly impacting virtually every other aspect...
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The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

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Karol Severin
Freemium
subscription trials
user acquisition
App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps ...
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YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

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Tim Mulligan
YouTube
Taylor Swift
traditional media content producers
YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success.
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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

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Mark Mulligan
superfan
consumer behavior
Consumer behaviour
Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.
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