Business Strategy

The Superstar Artist Economy
Artist Income and the Top 1%

Cover image for The Superstar Artist Economy
Mark Mulligan
Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro music industry revenues appear to support the argument, but those numbers give little indication of the income that actually flows back to the artist nor of the impact of the hyper-concentration of revenue among the top 1% of artists.
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