Case Studies: Social

When YouTube, then only a young start-up, was bought by Google for $1.65 billion in October 2006, the tech giant was making a billion-dollar gamble on the future of online video. Google later admitted that it had overpaid at the time, and analysts were sceptical whether it was worth it, as the initial copyright lawsuits started to roll in over the ...

Launched in April as the flagship creation of media company Yuga Labs, BAYC is a collection of ten thousand cartoon ape NFTs, priced at 0.08 ETH apiece. The collection has generated more than $1 billion to date and counts many celebrities, like Snoop Dogg and Jimmy Fallon, among its community of owners.

As the incumbent social networks grow ever more complex, vying to compete for weekly active use and engagement metrics, they leave behind their original driving use cases. The most successful have been simple: Facebook was ‘who am I? What my friends are doing?’.

Sounds is the BBC’s successor audio app to iPlayer Radio, combining live radio, on-demand programmes, music, and podcasts. Although it faced some resistance to the app initially – predominately from older audiences fearful of change – Sounds has quickly become the best performing broadcaster audio app across the markets that MIDiA tracks.