'BBL Drizzy’
The eye of the storm for generative music AI

Case Study

Case Study by Hanna Kahlert and Tatiana Cirisano

27 Jun 2024

Business Strategy

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Nobody Sausage
A masterclass in relatable content from a virtual sausage

Case Study

Case Study by Ashleigh Millar

24 Jul 2023

Rihanna

Samsung

TikTok

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Taylor Swift and the art of building a fanbase

Case Study

Case Study by Hanna Kahlert

1 Jun 2023

Audience Insight

Media and Marketing

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Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

Case Study

Case Study by Hanna Kahlert

2 May 2023

Media and Marketing

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Just BeReal
Why simple can be better for social (and beyond)

Case Study

Case Study by Hanna Kahlert

1 Mar 2023

Audience Insight

Media and Marketing

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How OpenAI fits into the growing need for scarcity in digital entertainment

Case Study

Case Study by Hanna Kahlert

1 Feb 2023

Media and Marketing

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'Unholy' goes viral
Social media marketing campaigns need audience support

Case Study

Case Study by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

TikTok

Marketing Strategy

Media and Marketing

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Culture booms creatively when under constraint
The rise of house music

Case Study

Case Study by Hanna Kahlert

30 Sep 2022

Media and Marketing

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TikTok
A fandom community powerhouse

Case Study

Case Study by Hanna Kahlert

31 Aug 2022

Media and Marketing

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The Morbius fandom misread

Case Study

Case Study by Hanna Kahlert

29 Jul 2022

Audience Insight

Media and Marketing

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Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton

Case Study

Case Study by Hanna Kahlert

29 Jun 2022

Media and Marketing

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YouTube
Bridging consumption and creation

Case Study

Case Study by Hanna Kahlert

9 May 2022

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Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Case Study

Case Study by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

11 Jan 2022

Media and Marketing

NFT

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Beer Buddy
Beer Buddy | The case for social app simplicity

Case Study

Case Study by Hanna Kahlert

19 Apr 2021

Facebook

twitter

social media

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BBC Sounds
BBC Sounds sets a blueprint for broadcaster podcast strategy

Case Study

Case Study by Mark Mulligan

9 Oct 2020

Spotify

Home audio

Digital audiences

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