Posted on 20th April, 2017 by Karol Severin in Ad Blockers, Ad Blocking, Adblock, Adblockers, Adblocking, Alphabet, Chrome, Eyeo, Google and Google Chrome
The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this…
Read morePosted on 9th December, 2016 by Karol Severin in Adblocker Users, Adblockers, Adblocking, Adblocking Behavior, Adblocking Users, Advertising and Mobile User Behavior
MIDiA Research has published our latest adblocking report: ‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored. In it we combine data on adblocker user demographics, their media behaviour…
Read morePosted on 21st September, 2016 by Karol Severin in Adblock Plus, Adblock Plus Ad Exchange, Adblockers, Digital Ad Value Chain, Digital Advertising and Eyeo
Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind…
Read morePosted on 25th August, 2016 by Karol Severin in Adblockers, Adblocking, Econet, Mobile Operators, Network Level Adblocking, Shine and Telco
On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa, but…
Read morePosted on 10th August, 2016 by Karol Severin in Adblockers, Adblocking Defense Tactics, Desktop Adblocking, Facebook Adblocking and Facebook Ads
Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to…
Read morePosted on 24th September, 2015 by Karol Severin in Ad Blockers, Ad Blocking, Adblock, Adblocker, Adblockers, App Publishers, In App Advertising and Mobile Advertising
Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent…
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