Srishti Das

Hybrid live streaming provides new opportunities to build authentic global fanbases

Srishti Das

22 Mar 2023

live music hybrid live streaming live streaming

July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16 million views on YouTube, helping to introduce his music to a wider audience, generating significan...

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Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Srishti Das

17 Feb 2023

RRR Naatu naatu goldern globes

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake in DIVO, an Indian distribution and digital music company focused on South Indian music.

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Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

15 Feb 2023

Spotify YouTube Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainme...

It is time for DAWs to break the boundaries of conventional music production

Srishti Das

30 Jan 2023

daw emerging markets Ableton

We recently wrote about how the direction of music inspiration has reversed , that established music markets have begun to draw inspiration from sounds, scenes, and cultures from emerging markets, such as Nigeria, South Korea and India.

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Emerging market music cultures are shaping the global music industry

Srishti Das

13 Jan 2023

Scenes cultural insight emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their music into new markets in the pursuit of creating new cultural moments.

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2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Apple YouTube Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value wil...

Join our MIDiA Community - Your opinion can shape the future of your industry

Srishti Das

21 Nov 2022

MIDiA Community Music Audio

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step to collect more insights directly from you through our community.

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Re-creating the creator economy

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

Apple Spotify YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators are now a central component of the digital-entertainment economy.

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Srishti Das

10 Jun 2022

Netflix attention recession Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback.

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Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

5 May 2022

Free Report

Business Strategy Audience Insight

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese, and Italian.

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BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

4 May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music creators and executives have begun to make room for themselves, laying the groundwork for the industry of tomorrow – not simply fighting an uphill...

When will a better future arrive for women in music?

Srishti Das

4 May 2022

women in music diversity and inclusion gender diversity

Last year, MIDiA Research, together with TuneCore and Believe, launched BE THE CHANGE: Women making music to highlight the barriers faced by minority creators and executives alike. We have now published the second edition of the study that is free to all and can be found here.

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BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue

Srishti Das

17 Feb 2022

women in music women making music Music

Last year, MIDiA Research along with TuneCore and Believe conducted a study BE THE CHANGE: Women making music . The study was based on the experiences of female creators and the hurdles that they face in creating, producing, and getting their music out there.

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Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

Social media Business Strategy MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

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Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

11 Jan 2022

Media and Marketing NFT

Launched in April as the flagship creation of media company Yuga Labs, BAYC is a collection of ten thousand cartoon ape NFTs, priced at 0.08 ETH apiece. The collection has generated more than $1 billion to date and counts many celebrities, like Snoop Dogg and Jimmy Fallon, among its community of owners.

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Fandom drivers
From fan psychology to NFT demand

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

superfan Spotify merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales, number of views, etc.) it is only the effects of fandom that can be quantified (number of likes / shares, merchandise sales, etc.

Formula One’s rise of the creators shines a ray of hope on the future of the sport

Srishti Das

22 Dec 2021

Formula One Super Max Creator economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA) regulations was a popular point of discussion among motor sports fans around the world.

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2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

Creators Apple Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. Companies and brands mentioned in this report: Adele,...

Believe is building growth stories for local independent labels in India

Srishti Das

2 Dec 2021

Believe Digital Regional Music emerging markets

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian music market.

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Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Srishti Das

30 Nov 2021

Video sports rights live sports

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

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