Case Studies Music

Apple Music is winning over US 25-34s

Case study by Kriss Thakrar and Tatiana Cirisano
Cover image for Apple Music is winning over US 25-34s

Case Study

Synopsis PDF
For streaming services in the US, courting the age cohort is important because they are overrepresented as both music streaming subscribers and music aficionados, spending the most time and money on music....

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