Tag: music video

State of the YouTube Music Economy 2.0: A Turning Point for All Parties

Posted on 24th August, 2018 by Mark Mulligan in Ad Supported, Ad Supported Music, Digital Music, Digital Music Revenue, Free Streaming, Freemium, Music Streaming, Music Video, On Demand, Rights Payments, Streaming, Streaming Music, Streaming Revenue, Value Gap, Value Grab, Vevo, Youtube and Youtube Value Gap

YouTube is the most widely used streaming music app globally but it is also the most controversial one, locked in a perpetual struggle with music rights holders, with neither side…

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