Tag: brands

Brand Strategy: Choose the Koalas

Posted on 29th January, 2020 by Hanna Kahlert in Brand Building, Brand Equity, Brand Loyalty, Brands, Climate Change, Consumer Behaviour, Consumer Data Analysis, Consumer Insight, Market Saturation, Market Shares, Market Strategy, Marketing, Strategic Pivot and Strategy

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and…

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Posted on 16th July, 2019 by Hanna Kahlert in Advertising, Attention Economy, Attention Economy Peak, Brands, Digital Marketer, Digital Marketing, Mobile Apps, Peak Attention, Peak Attention Economy, Privacy and Telco Bundling

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn…

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Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

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