Tag: attention saturation

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Posted on 21st April, 2020 by Hanna Kahlert in Ads, Advertising, Attention Economy, Attention Saturation, Audience, Brand Strategy, Communications, Community, Consumer Engagement, Messaging and Strategy

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption – and the current COVID-19-induced lockdowns…

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The Digital Entertainment Boom Is Temporary; What Comes Next?

Posted on 8th April, 2020 by Hanna Kahlert in Attention Economy, Attention Saturation, Boom, Coronavirus And Entertainment, Coronavirus Consumer Behaviour, Covid-19 Entertainment Boom, Covid-19 Research, Direct To Consumer Service, Entertainment, Games, Google, Music, Video and Youtube Premium

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming…

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Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Posted on 14th January, 2020 by Hanna Kahlert in Attention Economy, Attention Saturation, Consumer Engagement, Engagement Metrics, Fandom, Fandom Insight, Music Industry, Music Streaming, Music Subscribers, Music Subscriptions, Post-peak Attention and Spotify

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue…

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