Posted on 20th April, 2017 by Karol Severin in Ad Blockers, Ad Blocking, Adblock, Adblockers, Adblocking, Alphabet, Chrome, Eyeo, Google and Google Chrome
The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this…
Read morePosted on 5th April, 2017 by Zach Fuller in Adblock Plus, Adblocking, Advertising, Apps, Eyeo, Flattr, Micropayments, Mobile, Mobile Web and Next Gen Monetisation
In what could be a turning point in content monetisation, the creators of Adblock Plus have announced today that they will be acquiring the micropayments company Flattr. What began as…
Read morePosted on 24th February, 2017 by Karol Severin in Ad Tech, Ad Verification, Adblock, Adblocker, Adblocking, Adtech, Mobile Advertising, Rainbow and Shine
I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at…
Read morePosted on 9th December, 2016 by Karol Severin in Adblocker Users, Adblockers, Adblocking, Adblocking Behavior, Adblocking Users, Advertising and Mobile User Behavior
MIDiA Research has published our latest adblocking report: ‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored. In it we combine data on adblocker user demographics, their media behaviour…
Read morePosted on 17th October, 2016 by Karol Severin in Adblock, Adblocker, Adblocking, Apple, Facebook, Google, IOS10, LAT, Limit Ad Tracking, Limited Ad Tracking and Tech Giants
You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have.…
Read morePosted on 25th August, 2016 by Karol Severin in Adblockers, Adblocking, Econet, Mobile Operators, Network Level Adblocking, Shine and Telco
On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa, but…
Read morePosted on 29th April, 2016 by Karol Severin in Adblocker User Attitude, Adblocker User Behavior, Adblocking, Adblocking Consumer Behavior, Desktop Adblocking, Mobile Adblocking, Publisher Defence Against Adblocking and Publishers
As I highlighted in a blogpost in October 2015 – uniting fragmented defence tactics against the already united adblocking consumers is a critical move to mitigate publishers revenue losses. Now…
Read morePosted on 22nd October, 2015 by Karol Severin in Adblock, Adblocker, Adblocking, Advertising, Axel Springer, Bild, Media Content and Publishers
There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind…
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