Blog: adblocking

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to carriers.

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour as well as their digital media spending habits to create the definitive assessment of the adbl...

You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have.

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa, but with existing operations and investments in other continents, such as Asia, North and Sou...

As I highlighted in a blogpost in October 2015 – uniting fragmented defence tactics against the already united adblocking consumers is a critical move to mitigate publishers revenue losses. Now half a year later we are seeing first signs of such initiatives in Sweden and France .

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time, comfort, ‘’all ads are annoying’’ etc.