Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The state of music AI The consumer opportunity lies in modification, not generation
Why Netflix is likely to follow Amazon down the mainstream subscriber ad route
Video churn Streaming TV’s cord-cutting moment
TikTok’s music master plan is coming into focus
Gamers A cross-entertainment summary
The ad monetisation trap and what it means for video
Defining podcast taste The universal appeal of music, news, and comedy
Xbox’s Games Showcase points to a reckoning for game subscriptions
Spotify’s engagement game: How Nebula and direct video uploads could change podcasting
Why video creation tools must go niche to survive AI streamliners like Apple Intelligence
AI is promising a video creation revolution: Are you ready for the upside?
The future of streaming TV proves history always repeats itself
MIDiA Research 2024-2031 global subscription video forecasts
Why social video platforms should worry about their creators in the squeezed middle
Why Amazon is bidding for NBA international rights
Social companies face a fragmenting digital ecosystem
The countdown begins for audiobooks on Spotify
MIDiA Research 2024-2031 global music forecasts Rise of the Global South
