Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Audio advertising: What podcasts can learn from radio
Platoon just quietly raised the bar for songwriter services
The state of the video creator economy Creativity in a streamlined world
Bigger is not always better Premium gaming’s AA opportunity
Hardware’s AI moment will help video creators do more with less
From X to Instagram, the line between social video and podcasts is blurring
The end of the debate: Why streaming TV and politics no longer mix
How DistroKid can leverage its podcast partnership to help artists tell their stories
The state of music AI The consumer opportunity lies in modification, not generation
Why Netflix is likely to follow Amazon down the mainstream subscriber ad route
Video churn Streaming TV’s cord-cutting moment
TikTok’s music master plan is coming into focus
Gamers A cross-entertainment summary
The ad monetisation trap and what it means for video
Defining podcast taste The universal appeal of music, news, and comedy
Xbox’s Games Showcase points to a reckoning for game subscriptions
Spotify’s engagement game: How Nebula and direct video uploads could change podcasting
Why video creation tools must go niche to survive AI streamliners like Apple Intelligence
