Case Studies: concerts

Crunchyroll is not a traditional streaming TV service. It is a fandom hub, with engagement touch points that encourage viewers to deepen their fandom. By providing ways to watch, play, listen, spend money, consume news, and participate in live events, Crunchyroll puts anime fans on a pathway to superfandom.

BTS are the best selling artist of 2020, and their label, Big Hit Music, deserves credit for the innovations they have championed in driving fandom – particularlywith virtual concerts. Map of the Soul: ON:E is the most successful virtual concertyet, selling 993,000 tickets and earning $35 million in revenue.