Tag: ad supported streaming

Spotify Takes Aim at Radio, Again

Posted on 13th June, 2019 by Mark Mulligan in Ad Revenue, Ad Supported Streaming, Ad Supported Streaming Audio, Amazon, Facebook, Google, Playlists, Podcasts, Radio, Spotify, Spotify Ad Revenue, Spotify Competing With Radio, Spotify Playlists, Streaming Ad Revenue, Streaming Playlists, Streaming Radio and Your Daily Drive

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive.Although it is only positioned as a playlist, the content mix includes podcast news content…

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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How YouTube’s Domination of Streaming Clips the Market’s Wings

Posted on 3rd January, 2019 by Mark Mulligan in Ad Supported, Ad Supported Arpu, Ad Supported Streaming, Article 13, EU, European Commission, Music Market, Pandora, Spotify, Streaming, Streaming Music, Streaming Revenue 2018, Vevo, Youtube, Youtube Music and Youtube’s Role In Streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will…

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Amazon is all in on advertising

Posted on 31st August, 2018 by Alistair Taylor in Ad Supported, Ad Supported Streaming, Advertising, Advertising Video On Demand, Alphabet, Amazon, Amazon Prime Video, Arpu, Diversify Revenues, Earnings Release, Europe, Facebook, Free Dive, IMDB, Margins, Market Share, Netflix, Nfl, Reuters, Roku, Tech Majors, The Information, The Roku Channel, TV Networks, Twitch, Us, Video Advertising, Video Content, Video Service and Youtube

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue…

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