Keith Jopling
Keith was MIDiA’s consulting director and music insights contributor. With 15+ years of experience in media and technology space, his coverage mainly deals with broader music trends and solving context business problems.
Music marketing Catalogue and song management
New artists, does it pay to be streaming first?
Songs are the golden eggs in music catalogues, but who is looking after the goose?
What measures an artist's success in today's music industry?
Post-Pandemic Programming Webinar Presentation
Live streaming centre stage for 2021
Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries
The Rising Power of UGC
Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption
Spotify is pushing podcasts beyond adolescence
Independent Artists Pathfinding Through a Pandemic
MIDiA Research Artist Survey Q2 2020
Post-Pandemic Programming Surviving and Thriving in the Recession
The Song Economy Part 3 – creating in the song economy
Has live streaming suddenly become music's primary format (and artist revenue stream)?
The Song Economy Part 2 - strategies for making songs (even) bigger
Recovery Economics Bounce Forward not Back - Slides
Recovery Economics Post-Lockdown Innovation
