Keith Jopling

Recovery Economics
Post-Lockdown Innovation

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Keith Jopling

20 May 2020

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to…

Radio strategies 2020 & beyond

Blog post by Keith Jopling

18 May 2020

This is part 2 of our blog on Radio’s future and focuses on strategies for radio networks. MIDiA’s full report “Radio Is Switched On Again / Strategies for 2020 and Beyond” is now available…

Radio is Switched On Again
Strategies for 2020 and Beyond

Cover image for Radio is Switched On Again

Report by Keith Jopling and Mark Mulligan

15 May 2020

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format…

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Report by Mark Mulligan, Karol Severin and Keith Jopling

11 May 2020

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s…

COVID-19
Impact on Entertainment Demand and Behaviours

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people…

Radio Is Switched On Again

Blog post by Keith Jopling

9 Apr 2020

Radio is suddenly more vital - and by that I mean music radio. The human factor in radio programming and presentation has been clearly demonstrated in the weeks and months of the 2020 COVID-19 pandemic…

Beyond Hustle – What Are the New Ideas and Approaches in Music Marketing?

Blog post by Keith Jopling

2 Mar 2020

As part of a recent project, MIDiA spoke with a wide range of direct artists and start-up labels about how they get their releases through the vast amounts of content that clutter up the music discovery…

Why The Song Economy Is Just Getting Started

Blog post by Keith Jopling

16 Jan 2020

When Journey’s song Don’t Stop Believin’ was originally released as the second single from the album Escape in 1981, it was a modest US chart hit (Billboard Hot 100 no. 9). Fast forward 28 years,…

Demand Creation
What’s the Next Big Growth Curve for Music?

Report by Keith Jopling

14 Jan 2020

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,…

Demand Creation: What’s the Next Big Growth Curve for Music?

Blog post by Keith Jopling

11 Dec 2019

At Spotify’s last quarterly reporting session, CEO Daniel Ek talked about the company’s creator strategy, as part of the wider development of becoming a “2-sided marketplace”: “The strategy has…

20/20 Vision
MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

£5,000.00

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and…

Playlist Strategies 2020

Report by Keith Jopling

12 Nov 2019

£3,000.00

Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective of most new release…

Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Blog post by Keith Jopling

7 Nov 2019

The CD brought unprecedented growth in music-as-product. Then Napster came along as the first real digital disruptor and burst that bubble very effectively. iTunes then disrupted Napster (partly alongside…

Recession Impact | How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

£5,000.00

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking…

What Should Label Playlist Strategies Be in 2020?

Blog post by Keith Jopling

15 Oct 2019

MIDiA’s ‘ Playlist Revolution ’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further…

Five Trends Changing Music Marketing

Blog post by Keith Jopling

2 Oct 2019

Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly,…

Leaving Legacy Behind
Music Marketing Responds to Streaming

Report by Keith Jopling

1 Oct 2019

Free Report

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which…

How Fender Riffed on Trends to Drive Its Future Forward

Blog post by Keith Jopling

23 Sep 2019

By now everyone connected with business, music or both, knows the cautionary tale of Gibson Guitars. Rescued from insolvency in 2018, Gibson had been taken to the brink by a series of calamitous decisions,…

The Classical Music Market
Streaming's Next Genre?

Cover image for The Classical Music Market

Report by Keith Jopling, Mark Mulligan and Zach Fuller

12 Jun 2019

Free Report

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico…

Music Sync Market Assessment
A Market Ripe for Change

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Report by Mark Mulligan, Zach Fuller and Keith Jopling

3 Apr 2019

£2,000.00

The music sync market has long been a source of high margin income for rightsholders as well as a means for helping break artists, with a well-placed, successful sync having the ability to transform…