Artist subscriptions are the superfan opportunity
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Key insights:
- Artist subscriptions a pragmatic scalable solution to growing problems, delivering value to creators, and rightsholders
- When asked would persuade them to pay an artist subscription, early access music was top by early to tickets
- Demand is among music subscribers for early to music) but peaks in subgroups, with music creators top
- The global market for artist subscriptions ranges billion (one subscription per consumer)to (three subscriptions)
- Artist subscriptions to be seen as high-effort propositions, but today’s consumers want access to more than exclusive