Case Studies: Netflix

Crunchyroll is not a traditional streaming TV service. It is a fandom hub, with engagement touch points that encourage viewers to deepen their fandom. By providing ways to watch, play, listen, spend money, consume news, and participate in live events, Crunchyroll puts anime fans on a pathway to superfandom.

The user experiences of streaming services in recent years have become mundane, lacking discovery, and are not additive to the consumption of video content as an entertainment activity. This lack of engagement, aside from catalogue content, has brought companies, such as Teleparty, to the forefront of community-driven ad-ons to streaming giants Net...

As the attention recession meets a cost-of-living crisis, video streaming platforms must compete ever harder for consumers’ dwindling wallet share and free time. To retain (much less attract) subscribers, a balance must be struck between having depth of content library, a reasonable price point, and compelling new releases.