Blog: social talent

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Addison Rae will not be owned: The pitfalls of the major label business model

Kriss Thakrar

25 Mar 2021

Major labels

TikTok

Independent artists

TikTok stars are rejecting major labels. It is no secret that major labels are being outpaced by independent artists in the overall market. Addison Rae has a combined following of over 100 million between TikTok and Instagram alone, and she has leveraged her position to independently put together an all-star team for her first release.

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Facebook Gatecrashes VidCon

Tim Mulligan

21 Jun 2017

Facebook

Mobile content

Online video

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to the digital space YouTube’s video rival Facebook is now muscling in on proceedings.

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Mission Selfie And The Redefining Of Video Production

Tim Mulligan

6 Jun 2016

mission selfie

Online video

short form video

A London-based start up called the Narrative has just the finished production of a 5 episode short form video series for BBC Worldwide called Mission Selfie. This is the first short form video series commissioned by the global arm of the BBC and is of particular interest, because of its potentially hugely disruptive business model.

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Miranda Sings And Netflix - A New Direction For TV Commissioning?

Tim Mulligan

12 Feb 2016

Miranda Sings

Native Content Creators

Netflix

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t sound familiar to you then that merely helps to underline the foresight of Netflix’s commissioning team.

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