Annie Langston

Annie is MIDiA’s audio analyst. Her coverage mainly focuses on the business strategies and consumption trends among podcasts, audiobooks, and radio.

How AI will shake up the podcast market

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Annie Langston
AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms such as Apple Books have already implemented this technology with its digital narration feature for its audiobooks, widening both its consumer and creator reach.
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Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

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Annie Langston
Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks have explored the genre, such as iHeart , which has deals with the NHL and NBA, and Spotify, which acquired sports and pop-culture-focused network The Ringer in 2020.
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Year of change
Themes that will shape entertainment in 2023

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das
This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainment industry, as nearly two decades of uninterrupted growth makes way for consumer-led disruption that is driven by a reduction in discretionary spending, attention, and willingness to make do with tired old formats.
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