Case Studies: Critical Developments

AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI

Electric Sheep | Using AI to introduce accuracy and efficiency into the VFX industry Rotoscoping, an element of visual effects (VFX) where the background of either an image or video is removed so that effects can be added, has traditionally been an intricate and time-consuming endeavour.

Stranger Things, Queen’s Gambit, and Bridgerton
Finding the balance of creation and consumption

As the attention recession meets a cost-of-living crisis, video streaming platforms must compete ever harder for consumers’ dwindling wallet share and free time. To retain (much less attract) subscribers, a balance must be struck between having depth of content library, a reasonable price point, and compelling new releases.

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