Case Studies Critical Developments

Amazon Music caters to both passive and active listeners

Case study by Kriss Thakrar, Tatiana Cirisano and Annie Langston
Cover image for Amazon Music caters to both passive and active listeners

Case Study

Synopsis PDF
Across its numerous tiers, Amazon Music has a relatively older userbase that mainly streams music passively. Amazon Music can play to these habits to differentiate itself from other streaming services,...

Get access to this case study

Already a MIDiA client? Login here to view this case study.

New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.