Georgia Meyer

MIDiA Research Predictions 2019

Cover image for MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV, Jet.

Demystifying the Chaos: Amazon's Quest for Commercial Omnipotence

Georgia Meyer

5 Nov 2018

brand partnerships

financial results

There is hardly a moment that Amazon is not making the news. The business is now so vast, and spread across so many areas of technology, culture and commerce, that it is difficult to keep abreast of developments – or formulate a coherent picture of what its ambitions are.

min read

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

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Georgia Meyer

October 2018

Spotify

YouTube

Amazon

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have amongst their peer groups and their propensity to be the first to try out new products and services.

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Georgia Meyer

9 Oct 2018

activist brands

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor for today’s digital consumer.

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MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Georgia Meyer

October 2018

Music streaming

Fandom

Video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology and Consumer Electronics Brands, Q1 2018 Differentiated brand propositions are increasingly required in a technology and media landscape flooded with parity-led content and few, if any, distinctions on price.

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

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Georgia Meyer

September 2018

Spotify

YouTube

SoundCloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their time behind ad-free paywalls, represents a growing challenge for marketers.

The Instagram Shop: The Case for Ecommerce Diversification and Tech Major Dismantling

Georgia Meyer

14 Sep 2018

The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next step given Facebook’s recent innovations to evolve the current Instagram product into a seamless site for ecommerce.

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Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer

6 Sep 2018

Colin Kaepernick

Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which Nike has just dived into, has to be one of the most profoundly personal and local – and at the same time, national-conscience defining – issues of US politics on the table today.

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Podcasts: Monetising Behind Streaming Paywalls

Georgia Meyer

31 Aug 2018

brand sponsorship

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts offer for monetisation behind their paywalls.

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India’s Digital Consumers
Race to Win The Next Billion Intensifies

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Georgia Meyer

August 2018

Spotify

Google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged PCs and experiencing the internet for the first time via mobile phones.

Tech Majors Square Up at the Intersection of Voice and Ecommerce

Georgia Meyer

22 Aug 2018

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the article revealed that the numbers of people who use voice activated devices to shop are actually very small.

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The Medium is The Message

Georgia Meyer

20 Aug 2018

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not realise quite how instructive that observation would come to be for the media landscape.

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The End of Advertising

Georgia Meyer

17 Aug 2018

On 6th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal, a Facebook spokesperson was swift to announce that this data would not be used for advertising purposes.

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WhatsApp Is Open for Business (Finally)

Georgia Meyer

8 Aug 2018

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising inventory on the app.

min read

Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Georgia Meyer

25 Jul 2018

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends.

min read

Advertising in China
Reaching the Most Digitally Savvy Consumers

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Georgia Meyer

July 2018

emerging markets

music streamers

SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers in these segments increasingly curate their content, including the extent to which they pay attention to the advertising messages they receive.

Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality, including their ephemeral disappearing quality, bringing this feature to Instagram.

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Audio Advertising: The New Critical Interface to Reach Premium Consumers

Georgia Meyer

11 Jul 2018

A key way MIDiA Research defines premium consumers is the extent to which they fall into the early adopter and early follower consumer categories. An early adopter is characterised by a propensity to be the first to try out new technology and services, and be a person sought for music and TV recommendations.

min read

Subscriptions put premium consumers as well as premium content behind paywalls

Cover image for Subscriptions put premium consumers as well as premium content behind paywalls

Georgia Meyer

5 Jul 2018

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different implications depending on which part of the ecosystem your business sits in.

min read

What Can Marketers Do Post-GDPR?

Georgia Meyer

27 Jun 2018

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect last month.

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