Reports: entertainment fans

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Fandom drivers
From fan psychology to NFT demand

Cover image for Fandom drivers
Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano
superfan
Spotify
merchandise
Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales, number of views, etc.) it is only the effects of fandom that can be quantified (number of likes / shares, merchandise sales, etc.
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