Tag: specialisation

Could a Recession Change the Tide for Sports Rights Allocation?

Posted on 24th September, 2019 by Alistair Taylor in Additive Services, All-encompassing Offering, Amazon, Apple, AppleTV+, Bubble Economics, Budget Allocation, Cable, Consumers, Content Consumption, Cord Cutting, Coupe De La Ligue, D-Day, Digital Rights, Disney, English Premier League, EPL, Espn, Fanbase, French Football League, HBO Max, Hulu, Inflection Point, La Liga, LFP, Live Sports, Major League, Mobile Rights, Nbcuniversal, Netflix, Nfl, Pay-TV Subscribers, Paywalls, Peacock, Peaking Attention Economy, Premium Domestic Rights, Reach Over Revenue, Recession, Recessionary Pressure, Revenue Model, Revenue Over Reach, Revenues, Rights Allocation, Rights Bubble, Rights Cycles, Rights Holders, Service Prioritisation, Sky, Sky UK, Social Presence, Specialisation, Sporting Rights, Sports Fans, Sports Rights, Stack Shaving, Streaming Video, Subscribers, Subscription Video On Demand, Substitutive Services, Svod, Tech Majors and Warner Media

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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