Olivia Jones
Prior to joining MIDiA, Olivia graduated from New York University with an MA in Music Business, where she specialised in the intersection of fandom and the music industry. She is committed to exploring different perspectives and helping the music industry grow.
Defining entertainment superfans Characteristics, categories, and commercial impact
How KPop Demon Hunters cracked the fandom code
What is the value of a stream in 2025?
Songwriter survey 2025 Reinvention
Why fandom’s ‘more is more’ era could backfire
Why HYBE expanding into China is a bigger deal than you think
What Western DSPs can learn from Tencent Music’s SVIP Tier
Label services vendor landscape Rise of the atomised label
Music discovery is not dead, just evolving – the industry needs to evolve with it
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Pophouse Redefining catalogue investment for the fan economy
How economic volatility will impact US labels’ fandom monetisation push
Everyone wants to monetise fandom – but we must fix fan data first
Music subscriber market shares Q4 2024 Full stream ahead
Music discovery snapshot Q4 2024 Breaking through the noise
How the DNA of a hit changed in the last five years
How to build a strong fanbase using identity resonance
The superfans of music superstars Identity and cut-through
