Olivia Jones
Prior to joining MIDiA, Olivia graduated from New York University with an MA in Music Business, where she specialised in the intersection of fandom and the music industry. She is committed to exploring different perspectives and helping the music industry grow.
How to build a strong fanbase using identity resonance
The superfans of music superstars Identity and cut-through
Bringing fandom to life: the rise of IRL superfan experiences
Background music is a short-term win for DSPs – but it could be a long-term problem
Splice x MIDiA Sounds of 2025
RIIZE: When listening to superfans goes too far
MIDiA’s 2025 predictions It’s social’s stage now
