Creator economy

The seismic force that is reshaping entertainment

Reports

Cover image for The State of the Video Creator Economy

The State of the Video Creator Economy
Ben Woods and Mark Qi
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Cover image for Social as the home of online scenes

Social as the home of online scenes
Hanna Kahlert
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Cover image for The fandom eclipse

The fandom eclipse
Tatiana Cirisano and Ben Woods
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Cover image for AI futures

AI futures
Ben Woods, Tatiana Cirisano, Hanna Kahlert, Mark Mulligan and Kriss Thakrar
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Cover image for Music catalogue market 2.0

Music catalogue market 2.0
Tatiana Cirisano and Olivia Jones
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Explore all of our Creator economy reports

Blog Posts

Cover image for AI music creators: music’s superfans

AI music creators: music’s superfans
Mark Mulligan
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Cover image for Why digital natives and data science are key to embracing the creator economy

Why digital natives and data science are key to embracing the creator economy
Ben Woods
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Cover image for The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media

The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
Ben Woods
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Cover image for The ‘proof of work’ premium in the age of AI

The ‘proof of work’ premium in the age of AI
Ben Woods
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Explore all of our Creator economy blog posts