Bertelsmann and Penguin Random House: A Strategy Based on Extremes
Posted on 24th July, 2017 by Zach Fuller in Bertelsmann, BMG, Harper Collins, Media Strategy, Pearson, Penguin Random House, Physical Books, Publishing and Thomas Rabe
Having created a next-gen music publisher in BMG, German media giant Bertlesmann are applying a similar strategy to their publishing division. Consistent with BMG’s tactic of investing heavily in legacy…
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