Blog: mobile gamers

We are proud to have launched our new gamer segmentation , which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours. This article zooms in on some key data and insights from our segmentation, based on both qualitative and quantitative data.

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as well as the interactive entertainment landscape more broadly.